Dr Edward de Bono at Cannes Lions 2011

One of the most inspiring and creative minds of today, dr Edward de Bono is considered the founding father of modern creative thinking and has uniquely applied himself to inventing and sharing practical methods for instant analysis, structured decision making and action.

He developed the concepts of “lateral thinking” or “the six hats”. The latest word that he invented was presented during this session: “EBNE” = Excellent But Not Enough.






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